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POWER EQUIPMENT DIRECT / CATEGORY GROWTH

Buy with the whole business in mind.

Supplier negotiations and category strategy supported growth, margin, and better purchasing economics.

Five e-commerce categories · Approximately $12M annual revenue · 2019
11%Year-over-year growth

Across managed categories

$4MAnnual gross profit

Approximate category contribution

$600KCost savings

Approximate bulk purchase savings

33%Gross margin

Managed category outcome

01 / THE CHALLENGE

Grow five competitive e-commerce categories while protecting margins and maintaining reliable product availability.

02 / THE DECISIONS

Start with the category opportunity

Reviewed market conditions, product mix, and pricing to identify opportunities for growth.

Create a stronger buying position

Developed the business case for strategic bulk purchases and negotiated a buy-down arrangement generating approximately $600K in savings.

Connect sourcing and selling

Aligned supplier terms with category merchandising, inventory planning, and profitability targets.

03 / THE LEADERSHIP

Worked across supplier and commercial priorities to improve category economics, rather than treating purchase price as an isolated target.